I have friends that tried to get me to use tinted moisturizer for a more natural look. So I tried theirs and definitely wasn't sold on the idea....until I tried this product. It blends in with my skintones flawlessly. This says a lot since I have been tanning recently and it still blends in well. It looks great alone or with a loose foundation. Occasionally, and this is rare I will also add foundation but I don't find it necessary anymore. It feels good and doesn't change colors as the day progresses. I have dry skin and so I love extra moisturizer whenever I can get it. This is a product I would encourage anyone to buy who wants a more natural look with just the right coverage.